Background
In the run up to the reopening of non-essential retail in the UK we took the temperature of people’s attitudes towards returning to the shops. We wanted to understand what people are worried about, how has covid-19 has potentially changed the behaviour and future intentions of the public towards the physical shopping environments.
We asked four simple questions:
- Are you planning to go shopping once non-essential retail stores open?
- Do you think you shop more or less in physical stores than you did before Coronavirus?
- What are you most worried about when you go to physical shops?
- Retailers will be restricting the amount of people they allow into their stores. Rank the different methods for queue management that you would use if you had a choice.
Headlines
- 33% of people surveyed are not planning a shopping trip, 24% are undecided.
- 62% say that they will shop less in physical stores because of the Coronavirus.
- The top 2 worries on shoppers’ minds are overcrowding and queuing outside shops.
- Only 15% ranked standard queuing as their preferred method for waiting to enter shops.
- Nearly 50% of respondents would like to use a traffic light system or a Bookable shopping slot.
- Anecdotally our respondents are worried about the behaviours of others and how social distancing rules will be enforced.
Results
Question 1
Question 2
Question 3
Text analysis of “other” – “What are you most worried about?”
- Other people / behaviours of others / fights / rude people
- Cost of parking
- Rules not being enforced in stores and in shopping centres
- Staff not following social distancing rules or wearing appropriate protection
Question 4
Survey details
Distribution – Facebook and LinkedIn
Sample size - 120
Dates – June 9th -13th
Survey platform – Checkmarket
Respondent country of origin - 95% UK