Background

In the run up to the reopening of non-essential retail in the UK we took the temperature of people’s attitudes towards returning to the shops.  We wanted to understand what people are worried about, how has covid-19 has potentially changed the behaviour and future intentions of the public towards the physical shopping environments.

We asked four simple questions:

  1. Are you planning to go shopping once non-essential retail stores open?
  2. Do you think you shop more or less in physical stores than you did before Coronavirus?
  3. What are you most worried about when you go to physical shops?
  4. Retailers will be restricting the amount of people they allow into their stores.  Rank the different methods for queue management that you would use if you had a choice.

Headlines

  • 33% of people surveyed are not planning a shopping trip, 24% are undecided.
  • 62% say that they will shop less in physical stores because of the Coronavirus.
  • The top 2 worries on shoppers’ minds are overcrowding and queuing outside shops.
  • Only 15% ranked standard queuing as their preferred method for waiting to enter shops. 
  • Nearly 50% of respondents would like to use a traffic light system or a Bookable shopping slot.
  • Anecdotally our respondents are worried about the behaviours of others and how social distancing rules will be enforced.

Results

Question 1

Question 2

Question 3

Text analysis of “other” – “What are you most worried about?”

  • Other people / behaviours of others / fights / rude people
  • Cost of parking
  • Rules not being enforced in stores and in shopping centres
  • Staff not following social distancing rules or wearing appropriate protection

Question 4

Survey details

Distribution – Facebook and LinkedIn

Sample size - 120

Dates – June 9th -13th

Survey platform – Checkmarket

Respondent country of origin -  95% UK

 


What We Do

No two businesses are the same, so we’ll tailor-make our advice solutions to your business. We will challenge you, we’ll get you to make new decisions and we’ll ask uncomfortable questions along the way. We will work with you to build and execute customer strategies which gain support from your Board and Executive Management that enables your whole organisation to align behind your customer. We will enable each team and team member to understand what their role is and what it takes to be customer centric, market leading and drive value to your business.

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MARKETING STRATEGY BUSINESS AND PEOPLE MANAGEMENT CUSTOMER EXPERIENCE COMMERCIAL DEVELOPMENT BRAND PURPOSE BRAND MANAGEMENT

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Roger has been our client for more than 5 years. In that time, I have got to know him very well. He has been a first-class representative of the company he worked for. He is incredibly effective at getting things done - within his organisation and with his suppliers/partners. He is very innovative and forward-looking. But he is careful with these ideas too - data-driven and proof of claim are very important to him. He is also on top of all the detail to ensure the best terms, and that such terms make sense for both sides and therefore can be delivered. He is always willing to help his suppliers/partners and generates a great deal of goodwill in return. We could not have wished for a better and more dynamic client, and therefore went out of our way to help him with his organisation’s goals and objectives. On top of all this, he’s also a great human-being with the utmost integrity and is someone you have complete trust in. - Ian Hobson, Managing Director, ChargeBox UK LTD


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