Customer experience isn’t just a buzz word, it’s integral to your brand, your ability to drive customer loyalty and vital to future business growth. Your CX plan could require the development of new products or services, introducing a customer measurement to your company balance score card or improving commercial conversion rates through better understanding of the customer journey. I am a CX pioneer. I was the first Customer Experience Director in the UK Shopping Centre market. My methodologies use research and insight at their core and are suitable for any organisation regardless of where they are on their CX journey.
Binks help ambitious companies use their investments in marketing to grow. This could be assessing if your current marketing programme is driving a commercial return or working with you to create your plans for your next growth phase. We have solutions to address important business challenges, these include go-to-market strategies, brand health-check, brand refresh & relaunch, brand assessment, creative review, marketing transformation, marketing measurement and organisational design.
Every organization knows what they do, some organizations know how they do it, but very few actually know why they do it. At Binks we can help you to find your brand purpose and help you to answer some fundamental questions like:
- Why does your organization/brand exist?
- Why do you get out of bed in the morning?
- What is the company and brand’s long-term purpose to improve the society as it is today?
Brands who have a purpose:
- Stand up for a belief that will add value to the lives of their consumers, society and/or the environment.
- Stand out from competitors thanks to a focused long-term strategy and a very clear message.
- Stand firm by creating a strong corporate culture with a clear vision for the brand’s long-term mission.
How healthy is your brand? Is it fit for purpose?
At Binks we’ll carry out your Brand MOT and challenge you on the critical questions:
- Does your brand still add value to the target customer?
- Is that value the value you intended?
Within the marketing environment, a Brand MOT provides an opportunity to check the vital components of your brand are in working order, relevant for your customers and suitable for the channels you use to communicate.
A car can fail the MOT for the simplest of reasons which undermine its ability to do the job safely as can your brand. Subject your brand to its MOT and you can objectively assess its suitability to the changing market and competitive challenges.
Taking an objective look at your brand, and answering these questions honestly will make any potential weaknesses or future problems become clear, so you can tackle them before they start damaging your competitive position.
We have years of experience developing a variety of commercial solutions. Having worked across a wide variety of sectors we use our experience to challenge conventional thinking to create new and innovative opportunities to deliver business success.
Business models and strategy are at the heart of our thinking at Binks. Helping businesses grow and become more profitable is core to my way of working.
Commercial development is strategic and challenging for any business.
What is holding your business back?
- Is business development on your list but you are not sure how to tackle it?
- Can you see opportunities that you don’t have the resource?
- Do you have a specific project you need delivering?
Having held senior roles in industry leading companies I have extensive experience in managing teams within a range of company cultures. All my experience has been in multi-site operations where distance management is key as is working across a matrix structure.
I have built teams, channels, in sourced, outsourced, written business plans, run steering groups, advised on industry boards, created training programs, managed change, spearheaded organisational design changes and been a mentor over the years.
At Binks, our approach is to apply all my experiences and learnings to other businesses.
If you need a trusted advisor, a senior manager or a mentor for your business, Binks can help.